Shilpa Shetty-backed WickedGud raises Rs 20 crore in round

WickedGud, a direct-to-consumer (D2C) food products brand, has raised Rs 20 crore in its latest funding round from existing investors, including Orios Venture Partners, Asiana Fund, Shilpa Shetty, and others. 

The funding round also includes participation from new investors such as Shajikumar Devakar, Co-Founder of Neo Wealth Management; Ajay Mehta, former Content Head at WPP; Sonika Ravula, General Partner at Optional Gravity; and Rahul Colaco, CEO at Fraser & Neave (F&N).

The new funding will help WickedGud expand across modern retail, local stores, and online channels, while improving its supply chain and backend operations. Part of the funds will also be used to speed up product innovation, especially in fast-growing categories like cup noodles and Korean-style spicy noodles.

Read also- Decode Age raises INR 14.48 crore in pre-Series A round

Bhuman Dani, Founder & CEO, WickedGud, said in a statement: “The last 12 months have been pivotal for WickedGud. We have delivered 3x revenue growth, expanded our footprint to over 5,000 retail stores, and successfully entered new high-velocity formats. This funding allows us to scale with discipline, strengthen our go to market engine and build a brand that consistently delivers on taste, nutrition and affordability for India’s next generation of consumers.”

Rehan Yar Khan, Managing Partner, Orios Venture Partners, said: “WickedGud’s strong execution, rapid growth across channels, and category-leading innovations in cup noodles and Korean spicy formats make them one of the most exciting emerging FMCG brands in India. We are doubling down because their trajectory, market share gains, and brand love clearly demonstrate they are building a household name in the making.”

About WickedGud 

Co-founded in 2021 by Bhuman Dani, WickedGud is a direct-to-consumer startup that aims to make everyday food healthier, starting with instant meals. Its products are made using wholesome ingredients and a special steaming and air-drying technology to reduce junk while keeping the taste.

The company operates in the highly competitive instant noodles and pasta market, where taste, availability, and pricing are key. By improving everyday staples without positioning itself as a premium-only brand, WickedGud appeals to a wide range of consumers.

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WickedGud sells its products across major online and quick-commerce platforms such as Amazon, Blinkit, Instamart, Zepto, BigBasket, and flipkart. It also has a strong offline presence in over 5,000 retail stores across India, including more than 1,500 Reliance Smart Bazaar stores and 50 DMart outlets.

Recently, the company introduced a ₹20 pack of Masala Noodles for general trade to boost affordability and sales in price-sensitive markets. It is also expanding its Korean-style noodles range with new flavours like Korean Fiery 2x Spicy, Korean Chilli Cheese, and Korean Chilli Chicken.

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