Retail Intelligence Platform Fairdeal Raises $3 Mn in Pre-Seed Round

B2B quick commerce platform Fairdeal has secured $3 million in a pre-Series A funding round led by Incubate Fund Asia and Waterbridge Ventures, with participation from angel investors. 

The startup will use the new funding to strengthen its technology, expand into more areas in Delhi NCR and bring more D2C brands on board.

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“At Fairdeal, we combine instant delivery with intelligent demand sensing to ensure retailers get exactly what they need, exactly when they need it – no overstocking, no capital stuck on shelves,” the cofounders said in a joint statement.

“Fairdeal is building a strong B2B quick commerce infrastructure to serve over 13 million micro-retailers in India. Their execution and margins have been impressive,” said Rajeev Ranka, Partner at Incubate Fund Asia.

“Offline retail has always lacked transparency. Fairdeal’s data offers valuable insights for brands on SKU performance, campaign results and market opportunities,” siad, Ashish Jain, Partner at WaterBridge Ventures.

About Fairdeal 

Founded in 2022 by brothers Prateek Bansal and Yash Bansal, the Gurugram-based Fairdeal helps micro-retailers move into the digital retail space, running a low-cost, data-driven, and capital-efficient model. 

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In its first year, it says it achieved an annual recurring revenue (ARR) of almost $10 million.

Fairdeal offers cloud inventory of over 1,000 SKUs and helps retailers discover brands with better margins. It aims to build a network of 1,00,000 loyal retailers in three years and reach $150 million in ARR.

It also tracks data on SKU performance, marketing results, and market gaps, which is shared with multinational, regional, and D2C brands.