Recur Club Unveils INR 150 Cr Fund to Boost D2C Brand Growth

Recur Club, an early-stage debt marketplace has launched a INR 150 Cr ($17.46 Mn) fund to help D2C brands in the quick commerce sector growth.

Announced on National Startup Day, the fund will finance 80-100 D2C brands, with amounts ranging from INR 80 Lakh to INR 10 Cr.

The company will assess brands based on three main factors: a minimum annual revenue of INR 5 Cr, presence on quick commerce platforms and at least 10% growth every quarter. With a seven-day disbursal timeline, the fund aims to provide financing equal to 2-3 months of inventory and one month of receivables.

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Eklavya Gupta, CEO and cofounder of Recur Club, said, “The Indian quick commerce market is expected to expand at a CAGR of more than 25% leading up to 2030. The D2C sector is anticipated to reach beyond $60 Bn by 2027. In recent months, we have seen a tripling in demand for debt financing, largely due to the burgeoning quick commerce sector outstripping traditional ecommerce.”

“Some brands have actually grown to INR 70 Cr in monthly sales. From our portfolio, food and snacks brands, including healthy food segments, and beauty brands have seen phenomenal growth on quick commerce platforms,” he added.

Gupta said that many D2C brands in their portfolio have seen 3-4X growth in monthly sales through quick commerce channels, with some growing from INR 50 Lakh to INR 3-4 Cr in monthly revenue.

About Recur Club

New Delhi-based Recur Club was founded in 2021 by Eklavya Gupta and Abhinav Sherwal, it is a fintech company that operates as a debt marketplace for startups and SMEs.

Since its inception Recur Club has funded over 750 companies, including 300 D2C brands with more than half using quick commerce platforms.

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