Premium Travel Luggage Brand EUME Raises Rs 25 Cr In Series A Round

D2C luggage and travel accessories brand EUME has raised Rs 25 crore in a Series A funding round led by marquee investor Ashish Kacholia.

The round also saw participation from existing backers Pradeep Rathod of Cello Group and Prithviraj Kothari of Arvog Financial.

In June last year, the Mumbai-based startup raised Rs 15 crore ($1.7 million) in a new funding round led by Ashish Kacholia.

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The new funds will be used to grow EUME's retail network across India, build a stronger team, boost marketing and improve cash flow. The aim is to establish EUME as a top travel accessories brand for quality-focused customers in metro and Tier I cities.

"Our vision is to become India's premier luggage brand — and for that, strong marketing is non-negotiable," said Naina Parekh, Founder of EUME. "We aim to bring next-level product innovation rooted in convenience, paired with aspirational marketing that positions EUME as the go-to brand for every travel need."

Pranay Parekh, Co-founder, said, "Offline retail is crucial for us now. Our pricing strategy and premium designs work brilliantly in both online and in-person experiences. We are also proud to be the official gifting partner for various corporates, reinforcing our presence in both retail and enterprise segments."

Lead investor Ashish Kacholia said: "EUME has consistently demonstrated bold vision and flawless execution. Their innovation, design language, and quality are unmatched. I believe EUME is a long-term winner in the travel category."

About EUME 

The Mumbai-based EUME was founded by Naina Parekh and Pranay Parekh, EUME started as a stylish luggage brand and gained attention by partnering with events like the Tata Mumbai Marathon and SulaFest.

It now plans to open three flagship stores in the next 45 days—at Mall of Asia in Bengaluru, Oberoi Sky City in Mumbai, and Sarath City in Hyderabad. This move is part of EUME’s plan to grow its offline presence in metro cities and position itself as a premium luggage brand through both retail growth and product innovation.

EUME will also expand its range in travel products, focus on high-end offerings, and continue growing in both B2C and B2B markets, including corporate gifting.

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