Plant Nutrition Startup Earthful Raises INR 26 Cr in Pre Series A Round

Plant-based nutrition startup Earthful has raised Rs 26 crore ($ 2.89 million) in a pre-Series A funding round led by Fireside Ventures and V3 Ventures.

Atrium Angels also participated in this funding round.

The funds will be used to grow its women’s health product range and strengthen its teams in Hyderabad and Mumbai. The company will also invest in product development and brand-driven growth.

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Earthful, which was earlier featured on Shark Tank, has raised $1 million from well-known angel investors and family offices. The brand has grown more than 3× in the last financial year, mainly due to repeat customers and strong word of mouth.

Veda Gogineni, Co founder, Earthful, says, “Sudha and I started Earthful to challenge the unclean nutrition industry which was harming consumers rather than doing good. With this investment, we want to expand our portfolio, grow deeper into Bharat and build a movement where people know that their nutrition shouldn’t be intimidating, and should have nothing, but nature in it!”

Arjun Vaidya, Co-founder, V3 ventures said, "I’ve known Earthful’s story since 2021. I believe India is going through an important moment in preventive supplements, and what drew us to Earthful was their pursuit of honest nutrition - simple labels, transparent formulations, and a mission rooted in Nothing but Nature. Customers are looking for this now. We also appreciated their focused commitment to women’s wellness. My mother has been a customer of their plant protein for years because she felt it truly spoke to her needs. We’re very excited about Veda and Sudha’s clarity of vision and where this journey goes from here."

Ankur Khaitan, Principal, Fireside Ventures further commented, “At Fireside, women’s health has been a core focus of our investment thesis and menopause is one of the fastest growing white spaces in this category. Earthful embodies this opportunity with Veda and Sudha’s deep consumer insight and authentic vision to redefine how women experience this journey. We are thrilled to partner with them on their mission to bring care and confidence to millions of women.”

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About Earthful 

Founded by sisters Veda Gogineni and Sudha Gogineni, Earthful makes clean-label nutrition products using plant-based ingredients. The startup focuses on simple formulations, preventive nutrition, and is increasingly targeting women’s health.

Earthful says it is the first Indian brand to offer multivitamins specifically for menopausal women, made with a mix of vitamins, minerals, and herbs. It also sells plant protein products.

Over the past two years, the company has gained more than 2 lakh customers, supported by strong repeat purchases. Its products include daily multivitamins for different age groups, plant protein options, and supplements for skin, hair, and sleep.

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