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Phab, a health-focused nutritionist-led snacking brand has raised $2 million in a seed funding round led by OTP Ventures.
The round also saw participation from Capri Global, Sim&San law firm, and other angel investors.
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Funding Utilisation
Phab will use the fresh funds to grow its business, invest in equipment, hire more people and strengthen its presence both online and in stores across India.
About Phab
Founded in 2022 by Gayatri and Ankit Chona, the Mumbai-based Phab makes high-protein, great-tasting snacks like milkshakes, powders, and energy bars, designed to be both healthy and enjoyable.
Phab takes a science-based approach, with input from nutritionists, scientists, and chefs to create products that meet real nutritional needs.
It plans to expand across India through digital platforms, quick commerce, retail stores and by launching new product categories.
So far, Phab has sold over two million snacks and drinks. The brand also works with schools and NGOs to fight protein deficiency by helping those who need protein the most but have the least access to it.
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