Nobel Hygiene Raises $20 Mn From Neo Asset Management

Nobel Hygiene, a disposable hygiene company, has raised approximately Rs 170 crore (USD 20 million) in a fresh funding round from Neo Asset Management, the asset management arm of Neo Group. 

The funding includes both new and existing shares, and will help the company expand its reach—especially in the adult diaper category.

This investment is an important step for Nobel Hygiene as it prepares for its IPO and strengthens its presence in the fast-growing hygiene care market.

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Kamal Johari, Managing Director & Promoter, Nobel Hygiene said, “This investment by Neo Group is not just a capital infusion; it's a reinforcement of our commitment to lead and grow the adult diaper category in India. With this support, we are ready to amplify our consumer outreach, reinforce our distribution channels, and further solidify the leadership of our core brands, Friends adult diapers and Teddyy baby diapers. We’re also excited about the strategic alignment and deep sectoral understanding that Mr. Nitin Agarwal brings back to the table.”

“We have great confidence in Kamal and his team, and we look forward to supporting them as they scale Nobel into one of India’s most respected and impactful personal hygiene companies. Their flagship brand, Friends, has not only set industry benchmarks but has also played a vital role in reducing the stigma associated with elder care. I am quite confident that together, Neo and Nobel will be able to create great value for all stakeholders in the future,” remarked Nitin Agarwal, Head – Private Equity at Neo.

About Nobel Hygiene

Founded in 2000 by Kamal Kumar Johari, Nobel Hygiene makes disposable hygiene products and is best known in India for its adult diaper brand, Friends. It also owns Teddyy baby diapers.

The company operates across India with a strong network of 1,000+ dealers and distributors, along with a solid presence on e-commerce platforms. It also exports to over 20 countries.

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