MyDesignation raises Rs 40 crore Series A round led by RPSG Capital Ventures

Direct-to-consumer (D2C) fashion brand MyDesignation has raised Rs 40 crore in a Series A funding round. The investment was led by RPSG Capital Ventures.

The round also saw participation from existing investors Veltis Capital, Multiply Ventures, and Dominor Investments showing continued confidence in the company’s growth and future plans.

The Kerala-based startup had earlier raised $1.25 million in a seed funding round in April 2025.

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Commenting on the fundraise, Swaroop Krishnan, Co-Founder, MyDesignation, said, “This Series A fundraise marks an important milestone in our journey. The capital will enable us to scale our offline presence through own outlets, invest in senior talent and expand into new categories while building a disciplined and sustainable growth trajectory. Over the past five years, we have focused on building a strong product foundation and a loyal customer base. This round gives us the ability to accelerate our omnichannel strategy while maintaining operational rigour.”

Sambit Dash, Partner at RPSG Capital Ventures, added, “MyDesignation stands out for its sharp design sensibility and authentic storytelling, which have helped it build a deeply engaged and loyal consumer community. The founders bring a rare mix of creativity, passion, and disciplined execution, and we are excited to partner with them as they scale the business and take this distinctive brand to a much larger set of consumers.”

Gopika B Raj, Chief Creative Officer, MyDesignation, added, “For every product or design we launch, originality is non-negotiable. Our work cannot resemble or replicate what already exists in the market. We invest significant time in research and creative development to ensure that every piece we release is distinctive, culturally rooted and expressive in its own right.”

Founded in 2020 by husband-wife duo Swaroop Krishnan and Gopika B Raj, MyDesignation follows a digital-first business model. The brand connects strongly with its community and focuses on storytelling inspired by culture, combined with modern streetwear fashion.

MyDesignation sells mainly through its own website, serving customers across India. It also has 5 Exclusive Brand Outlets in Bangalore, Kochi, Trivandrum, and Calicut. The company does not depend on third-party marketplaces, which helps it maintain direct relationships with customers and full control over pricing, branding, and distribution.

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