MyDesignation Raises $1.25 Mn In Seed Round Led By Multiply Ventures

MyDesignation, a direct-to-consumer (D2C) fashion brand has raised $1.25 million (approximately Rs 10.7 crore) in its seed funding round led by Multiply Ventures.

The round also saw participation from Veltis Capital, Sattva Ventures, Dominor Investment Holdings and Green Trunk Ventures.

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The funding will be used to increase hiring, improve technology, grow its offline presence and enter new markets.

About MyDesignation 

Founded in 2020 by husband-wife duo Swaroop Krishnan and Gopika B Raj, Thiruvananthapuram-based MyDesignation offers fashion and lifestyle products and has built a customer base of over 500,000 people, with 35% of them making repeat purchases every month. The company aims to double its user base within the year.

MyDesignation operates independently, without relying on third-party platforms or marketplaces, giving it full control over the customer experience. The company plans to enhance its technology, expand offline and hire talent that aligns with its goals.

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