/viestories/media/media_files/2025/03/20/kXuqRERb18350Nnw63t7.png)
My Pahadi Dukan, a D2C (direct-to-consumer) health and wellness brand has raised an undisclosed amount in a pre-seed funding round from Inflection Point Ventures (IPV).
The startup plans to use the funds to expand, improve operations, boost technology and enhance marketing efforts.
Read also- AI Gone Wild: Grok AI by Musk under MeitY Radar for Use of Hindi Slang, Abuses On X
Mitesh Shah, founder CEO of IPV, said, “Consumers today are seeking authenticity, sustainability and wellness-driven products and My Pahadi Dukan is at the forefront of this shift. Their deep-rooted sourcing model and commitment to sustainability align perfectly with IPV’s investment philosophy.”
Himanshu Dua, CEO of My Pahadi Dukan, said, “At My Pahadi Dukan, we are committed to bringing the finest authentic Himalayan wellness products to households across india and the world. Our mission to introduce the richness of the Himalayas has been significantly strengthened by IPV’s unwavering support.”
About My Pahadi Dukan
Founded in 2021 by Himanshu Dua, Shubham Tandon, Rohan Sehgal and Mohd. Anas Zubair, My Pahadi Dukan offers authentic Himalayan health and wellness products, sourced from remote mountain areas. It collaborates with local farmers, self-help groups (SHGs) and cooperatives to deliver pure, high-quality products to customers worldwide.
The brand has a sourcing and distribution network for premium products from nine Himalayan states and Bhutan, shipping to over 29 countries and fulfilling more than 16,000 orders.
The startup has gained significant recognition, including the HDFC Parivartan Grant through IIT Mandi Catalyst and the RKVY-RAFTAAR Grant from the Ministry of Agriculture, Government of India.
It was also honored by the Bhutanese Chamber of Commerce, highlighting its credibility and impact.
Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:
Startup Funding and Stories: Discover Funding Trends and Stories Shaping Indian Startups.
Startup Funding News: Your Gateway to Every Funding Update.
Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.
Startup Stories: Discover inspiring tales of startups overcoming challenges and achieving success.