Meolaa raises $6M in pre-series A round led by General Catalyst

House of brands startup Meolaa has secured $6 million in pre-series A round led by General Catalyst.

The round also saw participation from Ranjan Pai’s family office Claypond Capital, Colossa Ventures, CRED founder Kunal Shah, and a host of undisclosed existing investors. 

The fresh capital will be used to strengthen its AI infrastructure, accelerate the launch of digital-first brands and expand its market reach. It also plans to enter adjacent personal care categories with faster development cycles and higher success rates.

Read also- Zepto appoints Sneha Arora as CHRO to boost HR Strategies

Unlike traditional FMCG players that take 18–24 months to launch new products, Meolaa leverages an AI-driven brand creation framework that integrates real-time consumer insights, innovation, and go-to-market strategy. This approach enables the company to cut launch timelines from years to months and reverse-engineer product–market fit.

“We have three more brands in the pipeline currently. Two will be in the beauty and personal care space and the third will be in kitchen essentials/ F&B space,” Meolaa founder Ishita Sawant.

“If we’re building an FMCG house in today’s 21st century, the only way to build it is with the intervention of technology and AI and that will be the backbone of what we build,” sawant added.

"From backing Meolaa at its seed stage to witnessing its rapid evolution, it’s been remarkable to see Ishita and her team challenge the fundamentals of an industry as entrenched as FMCG. Meolaa combines deep consumer understanding with technology to accelerate brand creation and scale, bringing a level of agility and precision rarely seen in this space. Under her leadership, Meolaa is building the blueprint for how the next generation of consumer companies will operate," said Dr. Ranjan Pai.

Advertisment

About Meolaa 

Founded in 2023 by Ishita Sawant, Meolaa originally launched as a marketplace for D2C sustainable brands, and later pivoted into a house of FMCG brands with the introduction of HIRA six months ago. According to founder Sawant, HIRA achieved a recurring monthly revenue of ₹1 crore within three months of launch.

Meolaa claims to have surpassed ₹100 crore in annual recurring revenue (ARR) within just 18 months of its launch.

Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:

Latest Business and Startup News: Discover Funding Trends and Stories Shaping Indian Startups.

Startup Funding News: Your Gateway to Every Funding Update.

Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.

Startup Stories: Discover inspiring tales of startups overcoming challenges, and achieving success.

Advertisment