Men’s ethnicwear brand Kisah raises Rs 13 crore from Wow Momo, others

Men’s ethnicwear brand Kisah Apparels has secured Rs 13 crore in a funding round led by Sagar Daryani, founder of Wow Momo.

Inflection Point Ventures and other angel investors also participated in this round.

The funds will be used to grow Kisah Apparels’ offline stores, strengthen its direct-to-consumer (D2C) business, and boost brand awareness.

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“E-commerce gave us pan-India reach and deep customer insights, which are now fueling our D2C and offline growth—backed by data, customer pull, and positive cash flow at the company level,” said Yash Sarawagi, co-founder and CEO of Kisah Apparels.

Wow Momo’s Daryani said the brand’s strong performance is a result of staying focused on its core target customers. “Any successful brand today must be rooted in a unique consumer insight and solve a real problem in a large market,” he said.

“The age group of 25 to 35 has a strong affinity for ethnicwear. They want to embrace it but are bored of seeing the same styles their fathers and grandfathers have worn for years. So, our core objective is to modernise the category to suit the preferences of the youth,” Sarawagi added.

About Kisah 

Founded in 2018 by Sarawagi and Yashwi Ladasaria, the Kolkata-based Kisah started with a marketplace-first approach and is now transitioning into an omnichannel brand. It currently operates two physical stores in Kolkata and plans to open three more across India.

The startup ended FY25 with revenue of around ₹50 crore, up from ₹23 crore in FY24. It is currently operating at an annual run rate of about ₹90 crore.

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