Logistics tech provider Pidge raises INR 120 Cr in Series A round

Pidge, a logistics SaaS startup has raised Rs 120 crore in its Series A funding round led by Spain-based investment firm La Vida es Chula (LVEC). 

The startup will use the new funds to improve its technology and products, grow its reach in tier II and III cities, and build its internal teams for the next phase of growth. It also plans to test its offerings in some international markets.

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“We are the only ones in the country that offer an interoperable platform across organised and unorganised supply,” Founder and CEO Ratnesh Verma said. “We bring digital parity so businesses can work seamlessly regardless of how they choose to deliver.”

Founded in 2019 by Ratnesh Verma and Rushil Mohan, Pidge offers an AI-powered platform that connects a brand’s own fleet with regional partners and third-party logistics providers. This helps optimise order allocation, speed up deliveries, and reduce costs.

The startup says it works with over 20,000 brands across quick commerce, retail, apparel, pharma, and food delivery in more than 50 cities.

Pidge indirectly competes with big logistics companies but calls itself the only interoperable, supply-agnostic platform in the market. Earlier, in 2023, it raised ₹25 crore in a pre-Series A round from Mountain Partners and the Indian Angels Network (IAN).

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Pidge says that while most companies take about one minute and forty seconds to assign an order, it has brought this time down to under 30 seconds — with better accuracy. This speed is important for fast deliveries that promise 10–20 minutes.

The startup uses one backend system that adjusts to each business’s needs. For example, food delivery might need a 10-minute SLA, while medicine deliveries might need around 30 minutes.

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