Lab-grown diamond jewellery brand Ethera raises 25 crores from BlueStone

Bengaluru-based Ethera, a laboratory-grown diamond jewellery brand,  has raised Rs 25 crore (around $2.75 million) in a funding round from bluestone, which has increased its stake in the company to support its next phase of growth and retail expansion.

The company said it will use the new funding mainly to open more offline stores, with several new locations planned in the coming weeks.

It also plans to invest in its in-house design, technology systems, and brand to support long-term growth across both online and offline channels.

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Sharad Arora, Co-Founder Ethera, said, “Everything we’re building at Ethera starts from first principles: understanding the customer, the category and the long-term opportunity. That clarity is shaping Ethera into a brand defined by strong design, transparent values and a consistent experience across channels. BlueStone’s strategic backing strengthens our ability to expand our retail presence, deepen our supply-chain capabilities and build the operational backbone needed for the scale ahead.”

Nitesh Jain, Co-Founder Ethera, said, “Jewellery today is a powerful form of self-expression, and women are increasingly choosing pieces that reflect their individuality and life journeys. At Ethera, our focus has always been on design, quality, craftsmanship, and consistency. This capital enables us to expand our retail reach while continuing to invest in systems that deliver consistency and trust at every touchpoint.”

About Ethera 

Founded in 2024 by Nitesh Jain and Sharad Arora, Ethera is a contemporary, design-focused jewellery brand for the modern, confident woman. Believing that jewellery should be worn and enjoyed, not stored away, Ethera offers a range of classic and modern everyday pieces. Their collections feature IGI-certified lab-grown diamonds and BIS-hallmarked gold, including earrings, bracelets, solitaires, pendants, and necklaces.

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Ethera’s designs are made to suit both daily wear and special milestones, reflecting individuality, confidence, and personal style. The brand is for women who appreciate thoughtful design, curated wardrobes, and high-quality jewellery.

Ethera creates jewellery using IGI-certified lab-grown diamonds and BIS-hallmarked gold, including earrings, bracelets, solitaires, pendants, and necklaces.

The company launches over 200 new designs every month, backed by strict in-house quality checks.

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