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Complan, a brand from Zydus Wellness, has appointed Rising Indian cricket star and youngest centurion Vaibhav Sooryavanshi as its new brand ambassador.
This move is part of Complan’s effort to stay relevant in the children’s nutrition market and is supported by a new national campaign called “Thoda Plan, Thoda Complan.”
The campaign focuses on the idea that children’s ambitions grow through daily planning, consistent support from their mothers, and proper nutrition. The brand says Vaibhav Sooryavanshi’s journey reflects this, showing early discipline, regular routines, and preparation with his mother’s support.
Complan says it is clinically proven to support up to twice as fast growth. It is made with milk proteins and 34 essential nutrients that help children’s memory, concentration, immunity, and overall physical and mental development.
Tarun Arora, CEO, Zydus Wellness, said, “At Complan, our purpose has always been rooted in enabling potential. As expectations from children’s nutrition evolve, we are focused on supporting families through credible, science-backed solutions, and values that emphasise preparation and discipline. Vaibhav’s journey reflects this very philosophy. His disciplined approach to growth resonates strongly with Complan’s focus on building sustainable, well-rounded development in children.”
Vaibhav Sooryavanshi said, “I have been drinking Complan for as long as I can remember, so it’s not just a brand to me, it’s been my partner from the local nets to the national stage. Breaking records takes more than just luck. It takes a daily plan, my mom’s support, and the right nutrition to keep me sharp. It’s that 'Thoda Plan, Thoda Complan' vibe doing the work every day so I can chase these big dreams. When you have a plan and the right fuel, you feel like you can take on anyone."
Over the years, Complan has updated its approach to match changing parental expectations and advances in nutrition. While it was once mainly seen as supporting growth, the brand now focuses on overall development, including physical growth, mental skills, and long-term readiness.
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