/viestories/media/media_files/2025/04/30/KhqFhUOyiKLVnejUK7dE.png)
Kult, a beauty tech and discovery platform has raised $20 million in its Series A funding round led by Dr. Payal Kanodia and Aishwarya Bansal from the M3M Family Office, with participation from Venture Catalysts.
The funds will be used to launch new products, hire more people and grow the business.
Kult aims to add 700 high-end beauty products and handle over 10,000 orders a day by the end of 2025.
Read also- Scandalous Foods Bags Rs 2 Cr In Ongoing Seed Round Led By New Age India Fund
“The brand was started by Karishma Singh and Ruchika Pallavi and we met the team and decided to partner with them not just as an investor but for growth as well. We will raise more fund and the target is to take the valuation to Rs 5,000 crore within 12 months,” said Payal Kanodia of the M3M Family Office.
“The beauty segment is growing and consumer is more aware now than ever. We have no plan to go offline as of now and the initial focus is to capture ecommerce business,” said Aishwarya Bansal, of the M3M Family Office.
About Kult
Founded by Karishma Singh and Ruchika Pallavi, Kult is a beauty tech platform that uses AI to give personalized skincare suggestions. Its visual catalog helps users easily find products that suit different Indian skin tones.
Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:
Startup Funding and Stories: Discover Funding Trends and Stories Shaping Indian Startups.
Startup Funding News: Your Gateway to Every Funding Update.
Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.
Startup Stories: Discover inspiring tales of startups overcoming challenges, and achieving success.
