Krafton India invests in hyperlocal community app Shuru

Social media startup Shuru has raised an undisclosed amount in a Series A funding round led by Krafton India.

Existing investors Omidyar Network India and Eximius Ventures also participated in this round.

According to Entrackr, Shuru raised Rs 27 crore in this round and Krafton has acquired around 16% stake by investing Rs 21 crore in Shuru.

Krafton said this partnership will help it connect better with regional users, build stronger ties with local communities, and grow the reach of its games in different parts of India.

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“With 650,000+ locations on board and recently crossing 1 crore installations, we're creating a platform that will redefine the way Indians live, work, and interact. The partnership with Krafton India opens unparalleled opportunities for Shuru to innovate and scale,” said Mayank Bhangadia, CEO and Co-founder of Shuru.

“This investment is a natural extension of our strategy to partner with Indian startups and emerging ecosystems like hyperlocal platforms. By working closely with Shuru, we aim to enhance user experiences, amplify regional connect and contribute meaningfully to the evolving Indian hyperlocal digital landscape,” said Nihansh Bhat, Lead - Corporate Development, Krafton India.

"The hyperlocal digital ecosystem in India holds immense promise and we see it as a vital driver of connectivity and community engagement," said Sean Hyunil Sohn, CEO of Krafton India. "Shuru is uniquely positioned to lead this transformation in India."

Krafton’s investment in Shuru is part of its plan to invest in Indian startups. The company recently announced it will invest over $200 million in India’s gaming and digital sectors.

About Shuru

Founded in 2021 by Mayank Bhangadia and Harsh Chhabra, the Indore-based Shuru, which shares local news, classifieds, buy-sell listings, and shop updates, has crossed 1 crore (10 million) installs and has over 2 million active users every month.

Shuru helps communities go digital by letting users share updates, promote local businesses, and talk about civic issues. The app is live in 600 cities and 8,000 sub-districts across India. 

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