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Health-focused mouth freshener brand JoySpoon has raised Rs 56 lakhs in an extension of its seed funding round led by Dishit Nathwani, Director at Gulab Oils.
The total seed funding has reached Rs 1.81 crore with this funding round.
The round also saw participation from Prateek Toshniwal of Ivy Growth Associates, Abhinav Jain and Ankit Jain (CFOs at CoinDCX and PharmEasy), among others.
The startup plans to use the funds to expand its manufacturing facility in Ahmedabad, grow its presence on popular quick commerce platforms like Zepto, Swiggy Instamart and BigBasket in major cities and improve its marketplace presence on Amazon and Flipkart.
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Vaishali Mehta, Founder of JoySpoon said, “At JoySpoon, our mission extends beyond offering healthier alternatives; it’s about creating a brand that empowers women and celebrates both tradition and modernity. As we grow, we are proud to run our manufacturing facility in Ahmedabad entirely by women, showcasing our commitment to inclusivity and gender equality. Sticking to our central theme of ‘day deserves little bits of JOY,’ we aim to spread goodness from our women-led manufacturing unit to consumers enjoying our health-focused creations.”
Investor Dishit Nathwani said, “We are thrilled to support JoySpoon in their journey to redefine the mukhwas and Indian munchies market by blending tradition with the evolving needs of today’s consumers. With our expertise in building FMCG brands, we are happy to partner with these amazing founders who have chosen a category that has been very much ignored to date.”
Prateek Toshniwal of Ivy Growth Associates said, “With Vaishali's deep understanding of food and branding combined with Yash's expertise as a Chartered Accountant and his experience in FMCG, they bring complementary strengths to this venture. We are confident in their ability to grow and make a meaningful impact in this category.”
About JoySpoon
Ahmedabad- based JoySpoon was founded in 2023 by Vaishali and Yash Mehta, it specializes in low-sugar, supari-free, and natural mouth fresheners. Its products are made to suit the modern consumer's preference for healthier options while keeping traditional flavors.
The unique packaging also makes it a popular choice for gifts, like wedding favors and corporate hampers, with prices starting at Rs 145 for an assorted box.
The startup says it has launched India’s first mukhwas designed to help with specific issues like acidity and digestion.
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