JIIF Invests Rs 26.5 Cr in Atomic Capital's Rs 350 Cr Consumer-Focused VC Fund

Investors from early-stage angel network JIIF have backed Atomic Capital’s newly launched Rs 350 crore consumer-focused venture fund, with Rs 26.5 crore contributed by JIIF-affiliated angels alone.

According to JIIF, this marks the largest collective investment by its network in the consumer VC space, reflecting strong belief in India’s next consumption wave—powered by digital-first brands, regional growth, and wellness-focused products.

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Jeenendra Bhandari, Chairman of JIIF, said, “It is a proud moment to see JIIF members backing Atomic Capital’s first fund. Their investment aligns with our broader thesis of supporting category-defining, purpose-led startups. India’s consumer opportunity is massive, and Atomic’s operating model is well positioned to unlock enduring brand value.”

Founder Apoorv Gautam said, "We are delighted to have JIIF Angel members join us. Their support strengthens our mission to empower the next generation of Indian entrepreneurs through capital-efficient, collaborative growth."

About Atomic Capital 

Mumbai-based Atomic Capital, founded in 2024 by Apoorv Gautam, follows an “Operating VC” model—providing capital along with hands-on support in brand building, growth marketing, supply chain, and leadership hiring.

In FY25, JIIF’s investor network deployed over Rs 60 crore across 20+ startups in sectors like fintech, healthtech, AI, logistics, and consumer, expanding its portfolio to 150+ companies.

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