Jewellery brand Nuyug raises Rs 2.5 Cr in pre-seed round led by AJVC

Celebration-wear jewellery brand Nuyug has raised ₹2.5 crore in a pre-seed funding round led by AJVC.

The round also saw participation from other strategic angel investors.

The funds will be used to grow its presence online and offline, add more products to suit different cultural and regional tastes, and invest in R&D and design to improve quality and durability.

Read also- Kitchenware brand Cumin Co raises $1.5 Mn led by Fireside Ventures

About Nuyug 

Co-founded in 2024 by Ankur Dua and Manali Thareja, Nuyug is a mass-premium jewellery brand that sits between imitation and fine jewellery, offering skin-safe, gold-toned designs made for weddings, festivals, and special occasions.

In just 8 months, Nuyug says it has crossed ₹1 crore in annual recurring revenue (ARR), launched 400+ products for festive and social occasions, and expanded sales through its own D2C website as well as marketplaces like myntra, nykaa Fashion, and Amazon.

Founded by Aviral Bhatnagar, AJVC invests in early-stage startups with strong growth potential.

 It has invested in Mithila Foods, an FMCG company focused on food products from Bihar.

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