Indian Cricketer Rinku Singh Invests Rs 1.9 Cr In Nutrition Brand BeastLife

BeastLife, a nutrition brand, has raised Rs 1.9 crore at a Rs 120 crore valuation from Indian cricketer Rinku Singh.

Rinku has not only invested but is also helping spread the word about clean, reliable supplements for athletes, the company said.

Earlier, BeastLife had raised $479K in an angel round.

The funds will help BeastLife grow its product range, improve research and development, and expand its distribution, with a focus on offering high-quality, science-based supplements for athletes and fitness lovers across India.

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"BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients which backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support.” said Rinku Singh.

Raj Gupta, Co-founder and CEO of BeastLife, commented, "Rinku's belief in BeastLife goes beyond just a partnership. He aligns with what we're building and wants to help shape the future of fitness in India. His support is a huge validation of our purpose."

Gaurav Taneja added, "Rinku embodies everything BeastLife stands for—discipline, performance and authenticity. This partnership strengthens our mission to make athlete-approved supplements a household name in India."

About BeastLife 

Founded in 2024 by Gaurav Taneja and Raj Vikram Gupta, the Gurugram-based BeastLife is an Indian fitness brand that sells sports nutrition and bodybuilding supplements online. 

The company’s goal is to help people reach their fitness goals and push their limits. Their products include protein supplements, BCAA, creatine, and multi-vitamins.

The brand gained trust in India’s fitness space in just over a year. It has crossed Rs 50 crore in gross sales and is already EBITDA-positive.

BeastLife is aiming for Rs 80 crore in yearly revenue, while keeping its marketing costs at just 15%.

The brand offers products like a roti protein mix to help people add more protein to daily meals. Its other offerings, like Pro Concentrate Whey with Ultrasorb Tech, focus on better absorption and results, supporting muscle recovery and athletic performance.

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