Ice Cream Brand Noto Raises Rs 21 Cr From Equentis Angel Fund, Others

Actor John Abraham-backed NOTO Ice Creams and Desserts has raised Rs 21 crore in a funding round led by Equentis Angel Fund, the early-stage investment arm of Mumbai-based wealth management firm Equentis Wealth Advisory.

Inflection Point Ventures (IPV), Jito, Signal Ventures, and others also participated in this round.

Noto is backed by investors like Rainmatter, White Whale Partners, WEH Ventures, and celebrities such as John Abraham, Kunal Bahl, and Rohit Bansal.

The startup will use the fresh funds to boost production, expand its reach, open offline stores and build a stronger brand in key markets.

Read also- Cura Care Secures Rs 5 Cr In Pre-Seed Round

Varun Sheth, Co-founder and CEO of NOTO, said, “The current closure of our Rs 21 crore Pre-Series A round marks a significant milestone in our journey to redefine the healthy indulgence category in India. We take immense pride in having Equentis as a key partner, given their proven track record in the investment advisory space and strong capability to identify high-growth opportunities for their customers. With their expertise and strategic support we look forward to scaling NOTO together and driving our next phase of growth."

Manish Goel, Founder of Equentis Angel Fund, said, “Our investment in NOTO is a reflection of both the brand’s strong early-mover advantage and the founders’ strategic clarity. NOTO is well positioned to lead the healthy snacking revolution with a rapidly growing consumer base and a firm grip on the entire value chain."

About NOTO

Founded in 2019 by Varun Sheth and Ashni Shah, the Mumbai-based NOTO is known for its healthy, guilt-free desserts. It offers low-calorie, sugar-free and vegan ice creams.

The brand plans to grow further in tier I and tier II cities. It already operates in 13+ cities through over 100 dark stores.

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