Home care brand Happi Planet raises $2 million from Fireside, Prath Ventures

New age home care company, Happi Planet, has raised Rs 18 crore ($2 million) in a fresh funding round from existing investor Fireside Ventures as well as new investor, Prath Ventures.

The funds will be used to explore new home care product categories, hire more people, and strengthen brand growth.

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“A lot of home care is dominated by multinational companies (MNCs),” said, cofounder Nimeet Dhokai. “Large MNCs bring innovation but don’t focus on solving Indian problems, which we’re trying to. For instance, copper, bronze, and brass cleaners are essential here since they’re used more in India.”

“Home hygiene is a massive but under-innovated category — ripe for reimagination,” said Harmanpreet Singh, managing partner, Prath Ventures.

Ankur Khaitan, principal at Fireside Ventures, an early-backer of Happi Planet, said, “...we are thrilled to deepen our partnership as they scale a category-defining brand in home care.”

About Happi Planet

Founded in 2023 by Dhokai and Mayank Gupta, the Mumbai-based Happi Planet makes products in categories such as laundry care, kitchen care, and surface cleaning. 

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The company says its products are made from plant-based ingredients, making them safe for people and the environment. They are sold on major online marketplaces and through its own website, which generates about 80% of total sales.

According to Dhokai, the company’s revenue has grown 15X in the past year, with an average order value of ₹700–1,000.

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