High Time Foods Secures $1.2 Mn Funding Led By Avaana Capital

Food-tech startup High Time Foods has raised $1.2 million in a funding round led by early-stage investment firm Avaana Capital, along with participation from existing angel investors.

The startup plans to use the funds to improve its products, hire more people and grow partnerships in India, the US and other emerging markets in the Global South.

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“The focus is to truly establish a business in India. We will hire people with sales and culinary backgrounds. We also need to continuously develop new products and solutions. So, a good portion of that money will go towards building our food R&D team,” cofounder Damian Felchlin.

“We’ve seen that 70% of our country is protein-deficient, and the current protein options are either too expensive or not well-suited to India’s infrastructure. That’s where we come in. Our product is highly affordable—we’re launching it at a price point similar to existing protein options like chicken and others currently available,” said Shah.

“In India specifically, our focus will remain on the Horeca segment and on selling to other food manufacturers. By the end of this year, we aim to have at least 50 different B2B partnerships in India alone,” Shah added.

Shruti Srivastava, investment director at Avaana Capital, said, “High Time Foods is tackling one of the most urgent gaps in food systems today—affordable, scalable protein. Their shelf-stable innovation is built for real-world conditions, especially in markets where infrastructure can be a challenge.”

About High Time Foods

Founded in 2022 by Aakash Shah and Damian Felchlin, the Bengaluru-based High Time Foods makes plant-based protein products that are shelf-stable, healthy, and affordable. They use ingredients like pea, wheat and mung bean proteins.

Shah said the product contains no water, so it can be shipped long distances without needing cold storage.

The company started in the US but has now moved its headquarters to India after the latest funding round. India will make up about 25% of its business, while the rest will come from global markets.

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