John Abraham-Backed NOTO Ice Cream Raises Rs 15 Cr Funding

NOTO Ice Cream, backed by Titan Capital and John Abraham, has raised Rs 15 crore in a round led by Inflection Point Ventures. 

The funding round also saw participation from JITO and LetsVenture.

The ice cream brand will use the funds to grow in Tier I and II cities, improve its infrastructure, and strengthen its presence on food delivery and quick commerce platforms. It also plans to introduce new flavours and formats for the summer season, according to a statement.

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Varun Sheth, Co-founder and CEO of NOTO, said, "At NOTO, 'Eating, Not Cheating' is our core philosophy. This funding enables us to expand into new cities and introduce more innovative flavors. We are excited about scaling new heights and redefining the ice cream experience. We appreciate IPV's support in our journey."

“Health-conscious consumers often struggle between satisfying their sweet cravings and adhering to a healthier lifestyle. The existing options often compromise on taste or nutritional value, creating a gap in the market for truly guilt-free indulgence. NOTO Ice Cream is solving this problem with its unique flavours that don't compromise on either taste or nutritional values," said Vinay Bansal, Co-founder of Inflection Point Ventures.

This new investment comes after NOTO's INR 4 crore pre-Series A round, which was backed by Titan Capital, Rockstud Capital, Bollywood actor John Abraham, WEH Ventures and other angel investors.

About NOTO Ice Cream

Founded in 2019 by Varun and Ashni Sheth, NOTO Ice Cream aims to change the ice cream industry by offering healthy yet tasty options. The brand focuses on making low-calorie, high-protein ice creams with little to no sugar, so health-conscious customers can enjoy a guilt-free treat.

NOTO’s product range includes ice cream tubs, popsicles, Greek yogurt cheesecakes, and vitamin C-infused fruit popsicles. Their ice creams are high in prebiotic fiber and protein, with no preservatives, artificial sweeteners, or colors, and 75% less sugar than regular ice cream. 

The products are available on delivery platforms like Swiggy, Zomato, and BigBasket, with plans to expand their offline presence. 

NOTO is already available in Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Pune, and plans to expand to Ahmedabad, Kolkata, and Lucknow.

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