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Handpickd, a fresh commerce startup has secured $15 million in a Series A funding round led by Bertelsmann India Investments.
The round also saw participation from Titan Capital Winners Fund and existing backers.
The startup will use the funds to hire more talent, expand services in current regions, and build technology to make its supply chain more efficient.
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“We believe that buying fruits and vegetables is still an offline behaviour. People are buying it on quick commerce but that’s for emergency purposes, so it will be limited to potatoes, tomatoes and onions,” said Anant Goel, founder and CEO of Handpickd.
“Our idea is to become the destination for a customer’s everyday vegetable and fruit purchase. In order to do that, we are focusing on variety. At Handpickd we have an assortment of 150-180 fruits and vegetables,” Goel added.
“Customer retention and customer love for Handpickd is the highest we have seen amongst consumer companies,” said Rohit Sood, partner, Bertelsmann India Investments, in a statement.
“Every home needs fresh produce, and Handpickd is reimagining the supply chain in the best way to get the highest quality fruits and vegetables at affordable prices,” said Shiv Kapoor, vice president, Titan Capital Winners Fund.
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About Handpickd
Founded in 2024 by Anant Goel, Nitin Gupta and Sahil Madan, Handpickd runs a zero-inventory model with no warehouses or dark stores. Instead of predicting demand, it collects customer orders, sources the exact quantity from farmers, and delivers fresh produce the next morning.
Operating in Gurugram, Noida, and Bengaluru, the company completes the entire purchase-to-delivery cycle in just 6–7 hours through advanced just-in-time (JIT) processes, ensuring freshness without storage.
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