Haircare brand &Done raises $3 Mn in Series A round

Indian premium haircare brand &Done has raised $3 million in a Series A funding round led by RTP Global.

The round also saw participation from All-in Capital, Suashish, and angel investors Kitty Agarwal, partner at Info Edge Ventures, and Kunal Bahl and Rohit Bansal, cofounders of Titan Capital.

The startup will use the funds to hire more people, improve its research, develop its product, and spend more on branding and marketing.

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“We’ve seen firsthand how difficult it is for Indian consumers to find truly effective hair care. Our goal is to change that — to create a science-driven, high-trust professional brand made for Indian hair but benchmarked to global standards,” said Yadav.

“This year, we will expand our portfolio, especially on the retail side, to include more problem-specific products like solutions for dandruff and more,” Yadav added. “We are an omnichannel brand and want to be both online and offline, wherever the consumers are.”

“Their (&Done’s) salon-first go-to-market approach is a differentiator in India’s evolving beauty ecosystem. &Done has the potential to become a category-defining brand for Indian consumers and a global benchmark in professional haircare,” said Pavitra Gupta, director, RTP Global, in a statement.

About &Done

Founded in 2023 by Saumya Yadav and Atit Jain, Gurugram-based &Done is a premium haircare brand that creates science-backed products made for Indian hair and weather conditions. The brand works with international experts and salons to develop products that are tested in real Indian settings, following a salon-first approach.

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The brand focuses on solving problems faced by Indian salons. Many imported products are made for Western hair and cooler climates, while local products often lack strong performance. &Done uses high-quality global ingredients and tests its products with Indian customers and professional stylists.

Its professional products are available in over 500 premium salons across Delhi NCR, Karnataka, Tamil Nadu, Uttar Pradesh, and Hyderabad. The brand currently offers four professional products and two retail products, sold both online and offline, with more launches planned in 2026.

So far, &Done has served 15,000 customers through its website, 35,000 through online marketplaces, and operates in more than 500 salons.

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