Hair Care Brand Arata Secures $4 Mn In Series A Funding

Hair care brand Arata has raised $4 million in Series A funding round led by Unilever Ventures, the venture and growth capital arm of Unilever.

The funding round also saw participation from L’Oréal’s corporate venture capital fund,  Bold, alongside existing investor Skywalker Family Office.

The company plans to use the new funds to improve research on hair and scalp care, boost its marketing and content efforts, and hire more talent.

Read also-  Healthtech startup Confido Health Gets $3 Mn In Seed Funding

“We hadn't seen any Indian innovative brand come up in the hair care space, making solutions specifically for Indian hair types. Also, what we had seen is that a lot of legacy brands would have a very one-size-fits-all approach. So, we decided to build a hair care brand that is thoughtful, science-led, specialised, in consultation with dermatologists, trichologists, and understanding from consumers, what their needs are.” 

Pawan Chaturvedi, partner and head-Asia at Unilever Ventures, said, “We are delighted to back Arata, a result-focused hair care brand that has experienced remarkable growth over the past year. We are impressed by the brand’s achievement during this period, driven by a combination of innovative products and effective marketing strategies.”

Madhok also shared that Arata's annual revenue run rate has increased to ₹72 crore this year, up from ₹23 crore last year.

Arata sells its products on its website, marketplaces like nykaa, e-commerce platforms like flipkart and Amazon, and quick delivery platforms like Zepto, Blinkit, and Swiggy Instamart. About 30% of sales come from its website, while the other 70% come from these platforms.

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About Arata

Based in Delhi, Arata was founded in 2018 by Madhok and Dhruv Bhasin. The brand focuses on hair care solutions, including growth, dandruff treatment, styling, and maintenance for straight, wavy, and curly hair. Its main products are shampoos and hair serums, and it serves over 1.5 million customers each year.

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