FMCG startup Peping raises ₹2.5 crore in round led by IAN Angel Fund

Peping, an FMCG startup building functional beverages for modern Indian consumers, has raised ₹2.5 crore in round led by IAN Angel Fund.

The round also saw participation from other angel investors. 

The startup will use the funding to grow its distribution, improve its supply chain, invest in brand promotion, and introduce new product flavors.

Read also- Cheerio AI Raises Rs 8 Cr Seed Round Led By Artha Venture Fund II

Chirag Maheshwari, Co-founder, Peping, said, “We are thrilled to welcome IAN Group on board alongside key co-investors Signal Ventures, Eleven Eleven, and other angels. Beyond sharing our excitement for Peping’s vision, they bring invaluable strategic expertise to accelerate our distribution expansion and strengthen brand presence.”

Founded by Chirag Maheshwari and Prateek Maheshwari, Peping offers low-calorie prebiotic fizzy drinks and probiotic digestive shots meant for daily use.

Unlike niche kombucha brands, child-focused probiotic drinks or clinical capsules, Peping focuses on creating tasty, affordable and shelf-stable functional sodas tailored to indian tastes. With both sodas for everyday drinking and shots for targeted digestive support, the brand caters to multiple consumption occasions.

Peping is available on Swiggy Instamart, Zepto, BigBasket, First Club, Namdhari’s, Ratnadeep and more than 200 retail outlets across Bengaluru. It is also present in gyms, cafés and offices through catering partnerships. The company runs a capital-efficient production setup, using off-the-shelf components and in-house soda canning to improve margins and quality control.

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IAN Angel Fund, the evergreen fund of IAN Group, is a SEBI-registered Category I AIF and part of India’s leading early-stage investment platform that helped pioneer angel investing in the country.

IAN invests through its Angel Fund and venture capital funds, supported by a network of over 250 angel investors from India and abroad. The platform allows founders to raise capital from ₹50 lakh to ₹50 crore while giving investors access to a diversified early-stage portfolio.

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