Cheerio AI Raises Rs 8 Cr Seed Round Led By Artha Venture Fund II

Cheerio AI, an AI-powered customer engagement platform, has raised Rs 8 crore in a seed funding round led by Artha Venture Fund II (AVF II).

The round also saw participation from Hyderabad Angels, TiE Angels, LetsVenture, Invention Engine and notable angel investors including Arjun Vaidya, Anand Shahni (WedMeGood), Vivek Mathur (ex-Elevation Capital), Ajeet Khurana, as well as Cheerio AI’s early customers, Habuild and Nitin Verma (InstaAstro).

The funding will help Cheerio AI build multi-modal AI features, including a proprietary small-model LLM for ad creation, expand from messaging into voice and video, scale AI-driven automations and enhance enterprise-grade capabilities. 

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These upgrades aim to help customers achieve faster growth, higher engagement and better ROI while maintaining security and compliance.

Cheerio AI’s revenue has grown 450% year-on-year over the past two years. In the next six months, the company plans to expand its team in engineering, AI, enterprise sales, and customer success to support its scaling and global growth.

Nishant Das, Co-founder at Cheerio AI, said, “Avinash, Priam, and I are thrilled to partner with Artha and our co-investors. This investment is a strong validation of our vision and will enable us to significantly deepen our AI-driven automation capabilities while accelerating our expansion into the enterprise segment. At Cheerio AI we envision a future where businesses operate with just three employees - the business founder, the technology founder, and Cheerio AI. This funding is a crucial step toward making that vision a reality.”

“Our decision to invest in Cheerio AI is anchored in strong conviction around the long-term opportunity this team is building toward. As enterprises operate across an increasingly complex set of digital channels, customer retention and lifetime value optimization have become mission-critical. Cheerio’s AI-native approach to unifying and orchestrating customer engagement positions it well to become a category- defining platform in this space,” said Anirudh A. Damani, Managing Partner, Artha Venture Fund. “This round carried strong ecosystem validation from us. The opportunity was referred by one of our LPs and after we shared it with the founders in our portfolio for our feedback hey too chose to invest alongside us!  When experienced operators commit their own capital it reinforces both founder quality and execution depth. That conviction mattered.”

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Founded by Nishant Das, Avinash and Priam, Cheerio AI offers an AI-powered customer engagement platform that helps enterprises optimize the CAC-to-LTV ratio. The platform connects marketing, support, and sales workflows across channels like WhatsApp, email, SMS, social messaging, and in-app communication.

The startup serves over 150 enterprise clients across six industries and says its retention automation has helped generate more than ₹500 crore in additional revenue for customers. Cheerio AI has also achieved 450% year-on-year revenue growth over the past two years.

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