FitFeast Raises ₹5.5 Cr in Seed Round Led by IPV to Expand D2C and Product Innovation

Gurugram-based protein-first nutrition brand FitFeast has raised ₹5.5 crore (approximately $642,000) in a seed funding round led by Inflection Point Ventures (IPV). The round also saw participation from strategic investors, including Raghav Singhal (Swasthum Wellness), Santosh Govindaraju.

The funds will be used to bolster FitFeast’s digital presence via D2C channels, online marketplaces, and quick commerce platforms. The company also plans to expand distribution in metro and tier-I cities, build its leadership and marketing teams, and introduce new high-protein snack products.
Founded in 2021 by Aditya Poddar, FitFeast is known for its high-protein, flavour-rich offerings like protein chips, Malai Kulfi protein shakes, dessert-themed bars, and nut butters. The brand has adopted a direct-to-consumer model and is currently available on Zepto, Amazon, flipkart, and other platforms, with deliveries reaching over 20,000 pin codes across India.

FitFeast gained national attention through its appearance on Shark Tank India Season 4 and has since scaled rapidly. The brand claims to have sold over 10 million grams of protein and recently onboarded cricketers Shane Watson and Axar Patel as investors and brand ambassadors.
With monthly revenues exceeding ₹50 lakh and a 5x growth in just four months, FitFeast aims to disrupt India’s functional snacking market through innovation, accessibility, and athlete-backed credibility.