FirstClub Raises $8 Million in Seed Round Funding

Quick commerce startup FirstClub, founded by Ayyappan R, the former CEO of Flipkart-owned Cleartrip, has raised $8 million in seed funding from venture capital firms Accel and RTP Global.

Blume Founders Fund, Quiet Capital, 2am VC, and angel investors like Flipkart founder Binny Bansal, Cred founder Kunal Shah, Myntra founder Mukesh Bansal, and Groww cofounder Lalit Keshre, among others also participated in this round.

Purpose of fund raising

The funds will be used to improve its technology, strengthen its omnichannel retail strategy, hire new talent, and expand its product offerings.
The startup will start by offering a carefully selected range of mass-premium products in categories like food, FMCG, bakery, dry fruits, dairy, and health supplements, delivered within 30 minutes. While focusing on quick commerce, it will also have an offline retail presence.

The company plans to expand into categories like general merchandise, fashion, home products, and kids' toys.

Given the growing competition in quick commerce, Ayyapan said that just being part of the industry or operating online or offline won't guarantee success. What really matters, he added, is the quality of your products and a clear understanding of your target customers.

Barath Shankar Subramanian, partner at Accel, said. “FirstClub is reimagining retail for India’s consumers by addressing their growing demand for premium products and services. By focusing on unparalleled quality, convenience and trust, Ayyappan and his team are redefining what modern retail can deliver,”.

Nishit Garg, partner at RTP Global said, “At RTP Global, we have always believed in backing exceptional entrepreneurs who bring not just vision, but also the resilience and deep market understanding that comes from hands-on operational experience. Ayyappan is a prime example of this, leveraging his extensive background as an operator to craft a business that directly addresses evolving consumer needs,”.

About FirstClub

FirstClub is a new-age startup that’s redefining how people shop across channels, building the next big thing in retail. They’re creating a truly omnichannel platform, combining the speed of quick commerce with the immersive experience of offline stores. But they are not just about speed—they’re about trust and transparency. 

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