Evenflow Secures Fresh Funds From Venture Catalysts And Others

Evenflow, a house of brands, has raised new funds from Venture Catalysts, Sunder Ramachandran, and a few angel investors as part of an ongoing Series A round, which totals $5 million. 

The company had raised an undisclosed amount in a bridge round last October and has now raised nearly $14 million in total.

The new funds will be used to expand and improve the performance of their multi-brand portfolio, which includes Xtrim, Yogarise, Rusabl, BabyPro, Trendy Homes, Cinagro and Frenchware.

These brands, available in India, the US, and the MENA region, have seen impressive 350% growth by selling through major marketplaces and quick commerce platforms like Amazon, Flipkart, CRED, Myntra, Blinkit, Instamart, Zepto and Walmart.

Read also- Healthtech startup Tvaster Genkalp Raises $1.25 Mn From Ideaspring Capital

Evenflow has received funding from 100unicorns, Village Global, Equanimity, Kunal Shah, Vijay Shekhar Sharma, Emil Michael, Sandeep Varaganti, Srinath Rajam and many others in multiple funding rounds.

“We are a low margin business. With scale, we are beginning to see backend synergies play out, with our downstream cost per unit reducing by the month and further flexibility to stress test the end customer pricing upwards or downwards - thus turning our big bets SKUs into a profitable engine. We plan to make this engine more robust. Additionally, India’s buying behaviour is changing significantly over the last 3-4 quarters on the back of qcommerce - it’s a unique opportunity for brands like ours to scale, and be available to be delivered within 10mins - something we are laser focussed on,” said Utsav Agarwal, CEO and Co-founder, Evenflow. 

Apoorva Ranjan Sharma, Co-founder, VCats & 100Unicorns shared, “Evenflow is one of the few companies that are profitable in this space. Their innovative approach and commitment to operational excellence continue to set them apart. We are proud to have supported Evenflow from the beginning, and we look forward to seeing how they leverage this investment to further enhance their growth trajectory and redefine e-commerce success.”

About Evenflow 

Founded in 2021 by Utsav Agarwal and Shashank Ranjan, Evenflow acquires and grows e-commerce brands, focusing on third-party brands that sell on marketplaces. After acquiring these brands, Evenflow optimizes them by managing inventory, marketing, merchandising, and more.

Evenflow says that by reducing its downstream costs per unit and having more flexibility in adjusting prices, it is turning high-risk products into profitable ones. 

Evenflow plans to increase its revenue tenfold and profits sixfold by 2027 by building a strong team, growing the business and keeping a healthy bottom line.

Startup Funding News: Your Gateway to Every Funding Update.

Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.

Startup Stories: Discover inspiring tales of startups overcoming challenges and achieving success.