Eat Better Raises Rs 17 Cr Funding From Prath Ventures, Others

D2C snacking brand Eat Better has secured Rs 17 Crore (around $2 Mn) in a Pre-Series A funding round led by Prath Ventures and Spring Marketing Capital, along with other existing investors.

The startup plans to use the new funding to add more products and grow its presence on quick commerce platforms.

The startup gained popularity after featuring on this season of Shark Tank India. It also secured a ₹50 lakh (about $58,000) investment commitment from Namita Thapar, executive director at Emcure Pharmaceuticals.

“When we started, it was just about making great snacks for friends and family. But over the years we realised we were solving a much bigger problem—people wanted delicious, healthy snacks they could trust,” said Mridula Kanoria, founder of Eat Better.

Read also- Agritech Startup AgroStar Raises $6.7 Mn In Funding

About Eat Better

The Jaipur-based Eat Better was founded in 2020 by Vidushi Kanoria, Mridula Kanoria and Shaurya Kanoria, it sells healthy snacks like dry fruit ladoos, namkeens, nuts and seeds.

The company says it delivers around 2 lakh orders every month.

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