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Eat Better Co appeared in Shark Tank India Season-4 in Episode 38. Jaipur-based Eat Better Co is a tasty and healthy snacks brand that offers delicious and healthy snacks. Its products are sugar-free and oil-free. Its recipes combine age-old food wisdom with modern-day nutritional needs. Only the best ingredients are carefully selected for making snacks. Hygiene and cleanliness in the workshop are at obsessive levels.
Shaurya Kanoriya, Vidushi Kanoriya and Mridula Kanoriya are the founders of Eat Better Co. Their dedication to quality, creativity, and customer satisfaction is at the heart of Eat Better Co's success. At Shark Tank India, they were seeking an offer of ₹ 50 lakhs For 0.5% equity at the valuation of ₹ 100 Cr.
Also read- Profitable Future Business Ideas in India for 2025, 2030, 2050.
Eat Better Co Valuation, Funding, and Company Profile
| Company | Eat Better Co |
| Valuation | INR 100 Cr. |
| Founders | Shaurya Kanoriya, Vidushi Kanoriya and Mridula Kanoriya |
| Headquarter | Jaipur, Rajasthan |
| Founding Year | 2020 |
| Industry | Food and Beverage Service |
| Got Investment | Yes |
Conclusion - Eat Better Co On Shark Tank India
It was an engaging episode at Shark Tank India - Season 4 with all sharks: Ritesh Agarwal, Namita Thapar, Kunal Bahl, Vineeta Singh, and Anupam Mittal, where they secured a deal of ₹ 50 lakhs for 0.5% equity+ 1% royalty until ₹ 50 lakhs is recouped at the valuation of ₹ 100 Cr. with Namita Thapar to help grow their business Eat Better Co. Now, everyone is eagerly awaiting the next episode, looking forward to discovering more intriguing businesses and their strategies for raising funds from the panel of judges.
Also read- Best Business Ideas Under 5 Lakhs in India for 2025.
