DOBRA raises Rs 1.5 Cr seed funding from D2C Insider Super Angels Fund

DOBRA, a food and beverage brand, has secured Rs 1.5 crore in a seed funding round led by the D2C Insider Super Angels Fund.

The funding round also saw participation from D2C founders and operators, marking the brand’s first institutional raise.

The company said the funds will be used to expand distribution through modern retail outlets, food-service channels, quick commerce platforms, and direct-to-consumer (D2C) sales.

Read also- ShareChat Appoints google Veteran Neha Markanda as New CBO

“More than capital, this is an endorsement from entrepreneurs who have built category-defining consumer brands in India,” said Rahul Johar, co-founder of Oxbow Brands, which founded Dobra. “D2C Super Angels bring battle-tested insights that will help us scale faster.”

DOBRA is known for its fun products like pop goli soda, artisanal cotton candy, and tapioca crisps, which mix nostalgia with premium quality.

DOBRA wants to tap into India’s $170 billion FMCG market by offering unique, experience-led products for young urban consumers. With the new funding, the brand will strengthen operations, launch more products, boost consumer trials, and prepare for global expansion.

D2C Insider supports early-stage D2C startups and has a network of 10,000+ founders. Its Super Angels Fund, launched in October last year, focuses on investing in consumer-focused startups.

Advertisment