D2C insurer ACKO brings MS Dhoni on board as investor and brand ambassador

Former Indian cricket captain Mahendra Singh Dhoni has made a strategic investment in D2C insurance platform Acko via his family office, Midas Deals. The company has not disclosed the investment amount.

According to a company statement, Dhoni will also take on the role of Acko’s brand ambassador.

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"Their tech-first, customer-centric approach reflects the way new India wants to engage with insurance. I’m excited to support a brand that’s focused on trust and transformation," Dhoni said, on his investment in the insurer.

Varun Dua, Founder, ACKO, said, “Dhoni’s association with ACKO isn’t just a brand collaboration but it is a meeting of mindsets. He mirrors the values that have shaped ACKO’s journey: customer-first thinking, simplicity and bold innovation. Dhoni represents everything we stand for - trust, discipline, and the ability to stay calm while reinventing the game. His presence strengthens our resolve to rewrite the playbook for insurance in India. Together, we aim to make insurance simpler, more relatable and truly loved by the people.”

About Acko 

Co-founded in 2016 by Varun Dua and Ruchi Deepak, Acko is a digital-first insurance and financial services platform known for its tech-driven, customer-centric approach. 

It offers a wide range of products, including auto, health, travel and group health insurance and is recognized as India’s first digital insurer. Acko stands out for its zero-commission, paperless processes and quick claim settlements.

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The company holds a strong position in embedded insurance, partnering with over 50 internet ecosystem players like OYO, redBus, Zomato, HDB Financial Services and Urban Company to offer mobility and gadget insurance.

So far, Acko claims to have served over 78 million customers and issued more than 1 billion insurance policies.

In FY24, Acko crossed ₹2,000 crore in revenue, growing 19.8% from ₹1,758 crore in FY23 to ₹2,106 crore.