D2C home decor brand DecorTwist raises $200K in bridge pre-series A round

DecorTwist, a Direct-to-consumer home décor brand has raised $200K in a bridge pre-Series A funding round led by angel investor Tejas Paresh Lodaya.

The funds will be used to boost inventory to meet rising consumer demand, launch new products, and expand into quick commerce platforms.

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“Our vision is to become india’s most loved D2C home décor brand, synonymous with quality, sustainability and innovation. Much like lenskart transformed the eyewear industry, we believe every Indian household deserves access to products that are not only functional but also stylish and timeless,” said Anupam Rajey, founder of DecorTwist.

India’s home décor market is set to reach USD 30 billion by 2026, fueled by urbanization, higher disposable incomes, and the growth of online shopping.

About DecorTwist

Founded in 2022 by Anupam Rajey, DecorTwist has emerged as a trusted home décor brand, offering practical, well-designed products in storage, dining, kitchenware, and pooja essentials. 

The company has earned over ₹12.5 crore in revenue, served more than 100,000 customers, and maintains a 17% repeat purchase rate, reflecting strong customer loyalty. 

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Its products are available on platforms like Amazon, myntra, and flipkart.

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