D2C Baby Care Brand Rabitat Raises Rs 40 Cr in Series A Round

Rabitat, a Homegrown D2C parenting brand has secured Rs 40 crore (around USD 5 million) in a Series A funding round led by RPSG Capital Ventures and DSG Consumer Partners.

The round was completed in two tranches and included investments from Capital A, Accurize Syndicate, Flair Writing Family Office, Eaglewings Venture, AG Ventures and several well-known angel investors and startup founders from companies like The Souled Store, LivSpace and Cult.fit.

Accurize served as the exclusive financial advisor for the deal, while Antares Legal handled the legal advisory for the transaction.

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The funds will be used to expand Rabitat's partnerships with Indian manufacturers, launch new product lines and build stronger brand trust among modern Indian parents.

"We're grateful to see so many parents choosing Rabitat, with over 2 lakh families bringing our products into their homes," said Sumit Suneja, Co-founder and CEO. "With a total addressable market estimated at INR 27,000 crore (USD 3.3 billion), the opportunity in kids' drinkware and foodware is massive. This capital will power our next growth phase as we launch thoughtful designs and build deeper customer trust."

"We're not just building products. We're building a brand that truly solves for the well-informed and deeply conscious parents of today," added Siddharth Suneja, Co-founder and Chief Business Officer. "As parents ourselves, we're addressing our own concerns through safe, fun, and premium products."

"Rabitat is building at the intersection of safety, design, and everyday utility," said Abhishek Goenka, Managing Partner, RPSG Capital Ventures. "This underpenetrated category needs innovation, and we're excited to back Rabitat's journey."

About Rabitat 

Founded in 2020 by brothers Sumit and Siddharth Suneja under the umbrella of Merlin Brands, Rabitat provides safe, stylish, and functional drinkware and foodware for children. Its products are BPA-free, non-toxic, and made from globally certified materials, filling a key gap in the kids' food contact segment.

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