Croft Beverages Secures $125K In Pre-Seed Round

Croft Beverages, a farmer-centric sustainable tea startup, has secured $125,000 in a pre-seed funding round through a mix of equity and debt. 

The funding round was led by angel investors from the tea, sustainability, IT and biotech sectors.

Croft Beverages will use the funds to expand sustainable and traceable Nilgiris Tea, aiming to establish 100+ farmer-owned mini factories by 2030.

With its "farm to cup" traceability model, the startup has partnered with top brands under its "direct from origin" approach.

It plans to launch three more farmer-owned factories in 2025.

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“With our tea, every sip tells a story. At Croft, farmers aren’t just growers- they are owners, running their own mini-factories. From their fields to your cup, we bring tea that’s honest, traceable and fair. For brands and buyers, it’s unmatched transparency; for farmers It’s prosperity. Together we’re brewing a tea revolution, one sip at a time,” said Harish Kannan, Founder of Croft Beverages.

About Croft Beverages

Founded in 2021 by Harish Kannan, Croft Beverages aims to support small tea growers with a sustainable model.

Its mission is to create traceable, fair-trade tea that is ethical and beneficial for farmers.

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