Consuma secures $1.3 Mn in seed round led by Equirus InnovateX Fund

Artificial Intelligence (AI) startup Consuma has raised $1.3 million (about Rs 11.16 crore) in seed funding round led by Equirus InnovateX Fund.

The round also saw participation from prominent angel investors such as  Abhishek Goyal, Mekin Maheshwari, Bhavik Dholakia, Harsh Shah, Arnav Kumar, Shiv Kapoor, Biswa Kalyan Rath, and several others.

The funding will be used to develop technology and expand the market, both in India and internationally.

Read Also: Everbright Health raises $7 Mn in seed round led by W Health Ventures

Abhilash Madabhushi, Founder of Consuma, said, "Consumers are changing faster than ever before, and brands need research methods that keep up with this rate of change. Unfortunately, traditional research methods have become sluggish and outdated. Relying on surveys in 2025 is like relying on smoke signals in the era of satellites. At Consuma, we are building technology to bring consumer research into the age of AI - driving differential insights in minutes, not months. We already see this with our customers, but in the not-too-distant future, it will be clear that brands that use Consuma will outperform their competitors that do not."

Sadhika Agarwal, Equirus InnovateX Fund Principal Officer, said, "In a world of quick commerce where consumer expectations evolve in real time, the shelf life of insights is low. Brands can no longer rely on million-dollar research projects that run into months. Consuma AI's exceptional team and platform bring that decision intelligence into the moment. This investment round will help scale faster, deepen the tech, and enable delivery of insights from source to strategy, in minutes, not weeks."

About Consuma 

Founded in 2021 by Abhilash Madabhushi, the Bengaluru-based Consuma is an AI startup that wants to transform consumer research. Instead of surveys and focus groups, it uses AI to analyze digital behavior, giving brands faster, deeper, and more cost-effective insights.

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Using its proprietary AI engine, the startup allows insights and brand teams to conduct deep consumer research in 30 minutes instead of 2–3 months, at one-tenth the cost, and across 1,000 times more data points.

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