Broadway Gets Strategic Investment from Gruhas To Boost Experiential Retail

Broadway, a social commerce startup for D2C brands in the omnichannel space, has received a strategic investment from Gruhas, the investment firm of Nikhil Kamath and Abhijeet Pai.

The startup did not reveal the financial details of the deal.

This investment will support Broadway's unique experiential commerce model and help to expand its presence in india's growing retail market.

Broadway is backed by industry leaders like Rana Daggubati, Apurva Salarpuria, and Anarock, led by Anuj Puri.

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Vivek Biyani, Founder of Broadway, said, "Our collaboration with Gruhas represents a pivotal moment for D2C brands in India. Broadway's unique ecosystem, which mirrors the online space for digital natives, will now be complemented by Gruhas's expertise in the D2C ecosystem."

"This partnership will not only provide emerging brands with strategic growth opportunities but also create a seamless transition between online and offline retail. With this support, we aim to nurture innovative brands and scale their presence in a rapidly evolving consumer landscape," he added.

Nikhil Kamath, Co-founder of Gruhas, commented, "Retail is evolving beyond just transactions—it's about experience, engagement, and community. The brands that win will be those that seamlessly blend digital and physical, offering more than just a product. Broadway is redefining modern retail, and we see this shift as inevitable. The next phase of commerce isn't just about selling—it's about storytelling, interaction, and building real-world touchpoints for digital-first brands."

In the coming months, Broadway plans to expand into Bandra (Mumbai), Gurugram and Pune, offering a personalized digital shopping experience. This investment shows strong confidence in Broadway's hybrid retail model, which combines physical stores with a digital platform, marking the next step in its growth.

About Broadway

Founded in 2023 by Vivek Biyani, Rana Daggubati, Anuj Kejriwal and Apurva Salarpuria, Broadway is a unique experiential commerce platform that combines brands with content, creators and shopping to transform modern retail.

Describing itself as "A Theatre for Brands," Broadway allows consumers to explore, experience, and interact with D2C brands in new ways.

The startup opened its first store in a Delhi mall last year and its second store in Hyderabad. The Hyderabad store features products from over 200 D2C startups, including CosRX, Minimalist, The Good Bug, Cosmix, Rareism and Mokobara.

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