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Zerocircle, a sustainable packaging solutions startup has raised Rs 20 crore in its seed funding round led by Nithin Kamath's venture capital firm Rainmattter.
The round also saw participation from 1Crowd, VC Grid, 7th Gen Ventures and environmental advocate Trudie Styler, among others.
The company plans to use the funding to increase production, develop new products and expand into global markets, especially in the EU and GCC Middle East, where strict anti-plastic laws are creating a demand for sustainable packaging.
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Founder and managing director Neha Jain, said “We are in the midst of a lot of eco-friendly packaging options. The terminology is thrown around a lot, and it gets really chaotic. So, to put it simply, if our product ends up in a mismanaged environment whether it's a landfill, a marine or aquatic body, or even your own body, it breaks down naturally without any special requirements.”
“The reason we’re working in Europe is that sustainability regulations, while in place in many countries, are more stringent there. Therefore, we will be targeting two regions in a very focused way: Europe and the GCC, as these regions are actively looking to replace harmful materials and have policies and penalties in place. By the end of next year, we aim to be fully operational in India and maintain inventory here,” Jain added.
Rainmatter’s Kamath said, “Plastic is a well-known source of pollution on land and in water. We can visibly see plastic pollution around us, and now we also see microplastics in our food and water. This is why, when we met the Zerocircle team back in 2021, we did not take much time to decide on backing them in their pursuit of developing biodegradable alternatives for plastics.”
About Zerocircle
The Pune-based Zerocircle was founded in 2020 by Neha Jain, It makes seaweed-based packaging to replace harmful plastic materials. Its products include coated packaging for hamburger boxes, fried food containers, bakery packaging and food trays.
The company says it plans to produce over 3,000 tonnes a year by 2028, covering products like coated paperboards, food boxes, and advanced coatings.
The startup which is currently in Europe, aims to grow its presence in markets like the GCC.
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