Benny’s Bowl raises $1.4 Million in Pre-Series A round led by Atomic Capital

Pet nutrition brand Benny’s Bowl has secured $1.4 million in a pre-series funding round A led by Atomic Capital. 

The startup will use the funds to develop new products and improve research and development. It plans to launch new functional products such as cat food, protein supplements, and meal toppers to improve the quality and nutrition of pet food.

The funds will also be used to expand both offline and online sales channels, making quality pet nutrition available to customers in metro, Tier I, and Tier II cities. In addition, the startup will focus on educating pet owners about nutrition, balanced diets, and functional pet food.

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Akshay Gupta, Founder, Benny’s Bowl, says “Pet nutrition today is broken and filled with poor-quality ingredients, and little to no transparency. At Benny’s Bowl, we are on a mission to build a trusted ecosystem and take active ownership of fixing the pet nutrition market. This funding allows us to double down on innovation, clinical nutrition, and accessibility, so pet parents don’t have to choose between convenience and quality. Our goal is simple: build nutrition that actually works.”

Apoorv Gautam, Managing Partner, Atomic Capital, says, “Pet nutrition is a large and under-served opportunity in India. While pet-focused marketplaces have expanded choice across food segments, very few brands are addressing the broader, everyday concerns of pet parents. Raising a pet is a fulltime commitment and Benny’s Bowl is building a support system that goes beyond just products which stood out to us. The timing couldn't be better especially given the surge in pet adoption post COVID and the team’s ability to move quickly across categories, including their upcoming expansion into cat nutrition. As a consumer-focused fund that works closely with founders we believe Benny’s Bowl is well-positioned to build longterm leadership in pet nutrition”

About Benny’s Bowl

Founded in 2021 by Akshay Gupta, Benny’s Bowl operates in the pet nutrition market, focusing on functional and everyday pet food products.

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The company recently launched functional nutrition products for issues such as gut health, allergies, kidney health, skin and coat care, and weight management.

The startup says its revenue has doubled in the last 12 months, with 85% coming from repeat customers. Benny’s Bowl aims to reach Rs 100 crore in annual recurring revenue (ARR) by FY27.

The brand sells its products online and is also expanding its offline retail presence. Along with expanding products, Benny’s Bowl plans to invest in educating pet owners about nutrition and balanced diets. 

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