Virat Kohli Joins The World Bowling League As A Strategic Investor

The World Bowling League has brought Indian cricket legend Virat Kohli on board as a strategic investor, giving a major boost to the new global sports league aiming to make bowling a popular spectator sport.

Recently, the league also introduced its first franchise—Team OMG—led by MLB superstar and 3-time World Series Champion Mookie Betts.

Kohli's investment supports WBL's goal to modernize bowling with mixed-gender teams, exciting global events, and a more engaging experience for fans.

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The World Bowling League wants to make bowling a popular, fast-paced sport with franchises and professional players leading the way.

Kohli, one of the most popular athletes in the world, adds strong support to the league’s goal of attracting new fans and inspiring the next generation of bowling lovers.

"I started bowling when I was 11 years old, spinning the ball by 12," said Virat Kohli. "It is evident how popular the sport is while being underappreciated as a business proposition. Adi's vision to redefine bowling is unique. After our success with Team Blue Rising in the E1 Series, I'm thrilled to join the WBL as an investor and partner."

"Elite-level bowling is full of nuance and challenge," said Adi K Mishra, Founder and CEO of League Sports Co. "Discovering Virat's interest in bowling made this collaboration even more special. His passion and sportsmanship are perfectly aligned with what we're building."

With more franchises set to be announced soon, the WBL aims to create a new wave of excitement around bowling by mixing competition, entertainment, and global appeal.

About 

Founded by Adi K. Mishra, the WBL is a global sports league focused on making bowling more exciting and appealing for both players and fans. Using new formats, famous venues, and advanced technology, WBL wants to take bowling to the next level worldwide.

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