Aditya Birla’s TMRW to raise Rs 437 Cr in external funding from ServiceNow Ventures

TMRW, an Aditya Birla Group venture, will raise Rs 437 crore in its maiden external funding round from software giant ServiceNow’s VC arm, ServiceNow Ventures.

TMRW said the funding will help it use ServiceNow’s AI-powered PaaS to speed up time-to-market, offer targeted product ranges, and enhance customer experiences.

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“Our focus and differentiation has been building a technology- and data science-led approach to scaling new age fashion brands. ServiceNow’s agentic AI capabilities will augment our playbook for value creation, enabling us to leapfrog traditional fashion-industry value drivers and deliver next-gen consumer experiences to millions of consumers," Prashanth Aluru, cofounder and CEO, TMRW said.

“At ServiceNow Ventures, we are committed to investing in transformative technologies that are reshaping the future of work. We are proud to support TMRW as they redefine India’s fashion landscape with a bold, AI-first approach,” said Philip Kirk, Senior vice president of corporate business development at ServiceNow. “By leveraging the power of the ServiceNow AI Platform, TMRW is transforming every layer of the fashion experience and unlocking new levels of operational agility and customer experience.

About TMRW 

Launched in 2022 under Aditya Birla Fashion & Retail (ABFRL), TMRW is a digital-first roll up platform that invests in fashion and lifestyle brands. It aims to build a portfolio of 30 such brands by 2025 through acquisitions or by creating new ones. Its current lineup includes D2C startups like Bewakoof, The Indian Garage Co., Wrogn, Urbano, and Nobero.

The funding announcement came alongside Aditya Birla Fashion & Retail’s Q1 FY26 results. TMRW’s revenue rose 38% YoY to ₹197 crore from ₹143 crore, while its EBITDA loss increased 37% to ₹63 crore. During the June quarter, TMRW’s brands expanded to stores across nine cities.

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