Inflection Point Ventures is leading a seed investment round for FroGo, which has secured $1.15 million (around Rs 9.6 crore).
Among others, Ritesh Agarwal (Oyo), Ankit Nagori (Curefoods), Desai Ventures, and Faad Network participated in the round.
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Mira Jhala, Founder, FroGo, says, “Over years of running food tech businesses in both B2B and B2C domain, I have seen the frozen food category grow massively. Several frozen foods are becoming staples in Indian households. Consumers are moving rapidly to online, and manufacturers have a great bouquet of frozen food products which they want to deliver to the end consumer. But the supply chain is broken – with melted, destroyed, substandard food being delivered with limited choices available to consumers. I see both stress and an opportunity for the frozen foods category.”
“With FroGo – Frozen is delivered Frozen, via end-to-end zero-temperature-loss platform for frozen foods. We offer consumers a large variety of choice and a wider distribution to manufacturers, hence creating a win-win. I launched FroGo in 2022 with a vision of creating the largest frozen food retail and distribution for India. We are excited to partner with elite investors to realize this vision with velocity, she added.”
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With the capital, the New Delhi-based business plans to build temperature-monitoring technologies and grow its operations (warehouses, dark stores, and delivery network) across four cities.
Ivy Chin, Partner, Inflection Point Ventures, says, “While the demand for frozen food is growing and has a substantial market potential,what needs significant attention is the cold chain Industry. Forgo is disrupting the frozen food ecosystem by addressing the challenges faced by the industry with their temperature monitoring platform. It ensures temperature maintenance of products and assured quality of food products at their doorstep without compromising the nutritional value. We believe the vision of Forgo will change the perception of the frozen food taste in the Indian market and will re-define frozen food supply chain in India in the coming years.”
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FroGo is a complete zero-temperature loss frozen food platform that was founded in 2022 by Mira Jhala that aids in the shipping and selling of frozen meals. FroGo launched with about 15 dark outlets in Delhi-NCR. It intends to grow to 50 dark establishments in four Indian cities.
Ankit Nagori, Founder, Curefoods, says,” The frozen food industry is a large and growing category, with significant market size and potential for further expansion. FroGo is focusing on building a strong distribution network with focus on enhanced customer experience while leveraging the right technology. With a strong passionate founder at the helm, who has proven execution capabilities, FroGo has the opportunity to become the category enabler for frozen foods.”
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About FroGo
The first brand on the Internet to sell multi-category frozen grocery products is FroGo. Ice creams, vegetable snacks, breakfast items, kababs, bread, fruits and vegetables, raw meat products, and dinners are all included in the product catalogue. It also sells frozen meat substitutes made from plants.