In a pre-seed fundraising round headed by EvolveX and including We Founder Circle and Vikas Aggarwal, MyEra has raised an undisclosed sum.
According to a release, the firm intends to use the additional funding to grow its technical staff, construct technology infrastructure, engage the public, and create and sustain its platform.
“With this infusion of capital as well as the mentorship of EvolveX, MyEra is poised to accelerate its development and revolutionize the ecommerce landscape, delivering unparalleled value to both shoppers and retailers alike. The dedication and ingenuity of our team, coupled with this strategic backing, herald a promising future for MyEra and the transformative potential of our technology,” Anirudh Sharma, Co-founder and CEO of MyEra, said.
MyEra is a company that was founded this year by Anirudh Sharma, Shantanu Sriraj, Yug Dave, and Abhinandan Agrawal. It provides a suite of software and services to streamline sales and marketing processes, and its MyEra application programming interface (API) enables online customers to virtually try and personalise products before they buy them.
This enhances the purchasing experience, which benefits online retailers by lowering returns and increasing consumer happiness.
MyEra previously got funding from the Department of Information Technology and Communication’s iStart and the Atal Incubation Centre-BIMTECH (AIC-BIMTECH) Startup India Seed Fund Scheme (SISFS).
MyEra is a suite of intelligent apps that enhance marketing teams’ efficiency and provide a seamless and engaging shopping experience for online shoppers.