Premium tea brand Freshleaf has raised INR 1 Crore in seed round led by Inflection Point Ventures. The funds raised will be utilized to expand marketing efforts, increase production capacity, and enhance research and development for new products.
By focusing on these key areas, Freshleaf aims to strengthen its brand presence, meet growing demand, and bring exciting new teas to its consumers.
This investment will enable Freshleaf to offer high-quality teas that enrich the tea-drinking experience for modern consumers. With innovative flavors and a commitment to accessibility, Freshleaf is set to become a leading name in the competitive beverage market.
Read also – [Funding News] Soleos Solar Energy Raises INR 48.5 Cr Equity Funding
Balkirat Singh, Co-Founder & CEO, brings his expertise as a Chartered Accountant and former finance and sales professional, driving growth and ensuring sound, strategic financial and sales management for the company. Muneet Arora, Co-Founder and CMO, leverages her design background and passion for tea to oversee marketing and product development, ensuring innovative, high-quality blends that strengthen Freshleaf’s market position.
Vikram Ramasubramanian, Partner, Inflection Point Ventures says, “Freshleaf aligns perfectly with our commitment to supporting innovative businesses that prioritize quality and health. Freshleaf’s unique approach to crafting premium teas combined with health benefits, presents an exciting opportunity for us to contribute to a startup that is set to redefine the tea industry. We believe in Freshleaf’s dedication to foster a culture of health, wellness and taste.”
Balkirat Singh, Co-Founder & CEO, Freshleaf, says, “At Freshleaf, we are committed to our mission of fundamentally transforming the global tea experience. Our partnership with IPV is a clear sign of what we can achieve together. We’re setting out to reimagine how tea is enjoyed, making every sip a blend of tradition and innovation.”
Muneet Arora, Co-Founder & CMO, adds, “We’re pushing boundaries with unique blends that excite today’s consumer, providing convenience and exceptional taste. Everyone deserves the finest quality tea at an accessible price, and we’re committed to making the tea experience modern and delightful for all.”
With the introduction of 18 unique products, including innovative options like sparkling tea, it has captivated customers and fostered brand loyalty. Through strategic marketing initiatives, such as interactive tastings, the company has effectively enhanced its brand recognition and engagement with its customer base. It is now venturing into modern retail and quick commerce while extending its reach into the UAE market, aiming to enhance accessibility and market presence, thus solidifying its position as a leading tea provider.
About Freshleaf
Founded in 2022, Freshleaf, led by Balkirat Singh and Muneet Arora, is at the forefront of transforming the tea experience. With a passion for both tradition and innovation, we blend the best of both worlds to create our unique line of traditional and sparkling teas. At Freshleaf, we are committed to offering everyone the finest quality tea at an accessible price, crafted to delight the modern consumer’s palate.
About Inflection Point Ventures and Physis Capital
Inflection Point Ventures (IPV) is an angel investing platform with over 14,000+ CXOs, HNIs, and Professionals to together invest in startups. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors. IPV has announced the launch of a $50 million CAT 2 AIF, Physis Capital, to invest in pre-Series A to Series B growth-stage start-ups.
Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:
Startup Success Stories: Discover inspiring tales of startups overcoming challenges and achieving success.
Funding Startup News: Stay updated with the latest news and trends in startup funding and investment.
Startup Insights: Dive into in-depth analyses of various industries and market trends to make informed business decisions.
