Re-imagining Packaged Foods with Natural Ingredients & ZERO Preservatives Food brand Yu has raised INR 20 Cr in Series A Funding round led by angel investor Ashish Kacholia and Asian Paints Promoter Group (Manish Choksi and Varun Vakil).
Indian cricketer Hardik Pandya, Sameer Mehta (Founder of Boat), Srikrishna Dwaram (Partner, True North Private Equity), Nikhil Srivastava (PAG Private Equity) and DPIITs Start Up India Seed Fund among other investors.
Yu plans to use this funding to expand into new product categories and market sectors as well as to increase its manufacturing capacity. Within the following 12 months, the brand plans to increase its visibility and establish a national distribution network. In addition to expanding its domestic market share, Yu plans to bolster its position in South Africa, where it now has 2000 outlets nationally.
Founders Bharat Bhalla and Varun Kapur jointly expressed, “Since the last fundraise, Yu has grown exponentially having deepened its penetration in the Indian market and opened up several export markets like South Africa where Yu now has a nationwide presence. It is extremely heartening to see a young Make in India brand successfully selling its products in global markets like South Africa, the Middle East, and Australia. The funds raised will allow us to augment our manufacturing capacity and grow our distribution in India and globally.”
Founded by Bharat Bhalla and Varun Kapur, Yu has crafted a range of delicious Instant Meal Bowls that contain ZERO preservatives, additives, artificial flavourings or colours. Developed using advanced lyophilization technology, artisan recipes and natural ingredients only, Yu’s meal bowls retain their original taste and aroma while enjoying a non-refrigerated shelf life of 12 months. The culinary team at Yu uses only the freshest ingredients to create wholesome, nutritious meals with unbeatable flavours.